JONATHAN IVES

“It’s easier to be different but it’s difficult to be better”

The most original use of an Apple since Adam

Ten years ago, before the iPod and the iPhone became objects of the world's electro-lust, Jonathan Ive sat down with Fast Company to talk about his first Apple blockbuster, the iMac. The machine could not have been a more radical departure from the ubiquitous beige-box PC: a desktop computer in bright candy colors with a see-through shell showing its inner machinery. Bursting onto the scene with all the subtlety of a streaker, the iMac became the top-selling computer in the United States.

}Jonathan "Jony" Ive (born February 1967) is an English designer and the Senior Vice President of Industrial Design at Apple Inc. He is the principal designer of the iMac, titanium and aluminum Power G4 iMac,Macbook,unibody Macbook Pro,iPod,iPhone, and iPad.

•Jonathan Ive was born in Chingford, London . He was raised by his teacher father and attended Chingford Foundation School; he went on to attend Walton High School in Stafford, Staffordshire, and then studied Industrial Design at Northumbia (Newcastle Polytechnic at the time).

•

•After a short time at the London design agency Tangerine, Jonathan Ive moved to the United States in 1992 to pursue his career at Apple Inc.. He gained his current job title upon the return of Steve Jobs in 1997, and since then has headed the Industrial Design team responsible for most of the company's significant hardware products.

•Ive’s work is said to be heavily influenced by the work of the 1960s German designer legend Dieter Rams, whose shapes and forms of Braun's home electronics line are visible in today's Apple products.